When the NFL season was just around the corner, the NFL reporters asked Jerry Jones about the preparations, and the general manager did not hold back from saying what the Dallas Cowboys owner is essentially known for. Jones replied, “The Cowboys are a soap opera 365 days a year. When it gets slow, I stir it up,” Jones said.
He also added, “And so it’s wonderful to have the great athletes, have the great players, but there’s something more there. There’s sizzle, there’s emotion, and if you will, there’s controversy. That controversy is good stuff in terms of keeping and having people’s attention.” These quotes by Jones came on Aug. 13, 2025. And now, after nearly one and a half months, the franchise’s star quarterback, Dak Prescott, has opened up on the GM’s “soap opera” comment.
On Sept. 21, Fox Sports released an interview with Prescott where he was in conversation with Erin Andrews. So, when asked about Jones’ comments, Dak said, “(Jerry Jones) said it, it’s going to be a soap opera, and if it’s not, he’s gonna do something to stir it up. That’s something that I’ve known, which should allow you to block out the noise and focus on your job and what you can do.” Actually, Dak was talking about the deal that happened between Micah Parsons, the Cowboys, and the Green Bay Packers on Aug. 28.
Prescott’s intimate said he was naive about what happened between the Cowboys organization and Parsons. However, in responding to the questions, Prescott showed the great leadership skills he possesses. “However, I wasn’t naive to the way the negotiations happened,” the Cowboys #4 said.
He also added, “But more than anything, it was about being a leader and making sure the guys in the locker room weren’t looking over their shoulder, worried about their jobs, and just focused on making sure the guys focus on what they can control.”
He was answering those questions with reality that no hater could realise. It’s not a hanky-panky thing to lose your superstar, pillar defensive guy, to another team when the season was supposed to start in a few days. But it’s a reality that Prescott also couldn’t disagree with that the Cowboys are a powerhouse of drama.
Jerry Jones Turns Cowboys Into a Real-Life Soap Opera
Since purchasing the Cowboys in 1989, Jones has transformed the franchise into a media powerhouse. While this has kept the team in the spotlight, it has also led to controversies and internal conflicts. For instance, his decision to trade star pass rusher Micah Parsons to the Green Bay Packers, following a contract dispute, drew criticism from analysts who questioned the team’s commitment to winning.
Former Cowboys defensive end Marcus Spears expressed his frustration, stating, “I’ve been screaming that the Dallas Cowboys aren’t trying to win a Super Bowl… we’re not even focused on football.”
In fact, the reality of the Cowboys’ drama culture was reflected in the docuseries that was released this year. The 2025 Netflix docuseries America’s Team: The Gambler and His Cowboys offered an in-depth look at Jones’s tenure. The series chronicles the team’s rise in the 1990s and the subsequent challenges under Jones’s leadership. Critics argue that while the Cowboys remain a media sensation, their on-field success has diminished over the years.
Jerry Jones’s approach to the Dallas Cowboys has undeniably kept the team in the public eye. However, the balance between entertainment and competitive success remains a topic of debate. As the franchise continues to navigate its identity, the question persists: Is the drama worth the price of victory?